Pharrell Williams, Creative Director of Bionic Yarn, will announce “RAW for the Oceans”, a long-term collaboration between denim brand G-Star RAW and Bionic Yarn, at an event at the American Museum of Natural History.
RAW for the Oceans is a G-Star collection that will be made with Bionic Yarn created out of plastic recycled from the oceans and their shores. RAW for the Oceans is a long-term creative exploration, where Bionic Yarn and G-Star RAW joined forces to innovate denim and to make a serious impact against plastic pollution.
Also expected to attend and walk the blue carpet: Adrienne Bailon, Chanel Iman, David LaChapelle, Denise Vasi, Joe Jonas & Blanda Eggenschwiler, Meek Mill, Skylar Grey, The Wanted, Tyson Beckford, and others.
The collaboration is a creative exploration, where Bionic Yarn and G-Star joined forces to innovate denim. Together they will create a collection made with recycled materials from the oceans in stores from August 2014. In addition to the joined seasonal collections, G-Star will integrate Bionic Yarn material into existing product lines.
The RAW for the Oceans collection will be available at selected G-Star RAW stores, and online from August 15th.
DATE: Saturday, February 8th, 2014
WHERE: The Museum of Natural History
Central Park West
Milstein Hall of Ocean Life
WHEN: 6:00-6:30pm Press Conference
6:30-7:30pm Blue Carpet
6.30-8.30pm Cocktails + Fingerfood