Pharrell Williams, Creative Director of Bionic Yarn, will announce “RAW for the Oceans”, a long-term collaboration between denim brand G-Star RAW and Bionic Yarn, at an event at the American Museum of Natural History.

RAW for the Oceans is a G-Star collection that will be made with Bionic Yarn created out of plastic recycled from the oceans and their shores. RAW for the Oceans is a long-term creative exploration, where Bionic Yarn and G-Star RAW joined forces to innovate denim and to make a serious impact against plastic pollution.

Also expected to attend and walk the blue carpet: Adrienne Bailon, Chanel Iman, David LaChapelle, Denise Vasi, Joe Jonas & Blanda Eggenschwiler, Meek Mill, Skylar Grey, The Wanted, Tyson Beckford, and others.

The collaboration is a creative exploration, where Bionic Yarn and G-Star joined forces to innovate denim. Together they will create a collection made with recycled materials from the oceans in stores from August 2014. In addition to the joined seasonal collections, G-Star will integrate Bionic Yarn material into existing product lines.

The RAW for the Oceans collection will be available at selected G-Star RAW stores, and online from August 15th.

DATE: Saturday, February 8th, 2014

WHERE: The Museum of Natural History
Central Park West
Milstein Hall of Ocean Life

WHEN: 6:00-6:30pm Press Conference
6:30-7:30pm Blue Carpet
6.30-8.30pm Cocktails + Fingerfood

comments powered by Disqus

Latest news

Jordan Bell Hosts 1st Annual Celebrity Basketball Game Benefitting Race to Erase MS

Jordan Bell Hosts 1st Annual Celebrity Basketball Game Benefitting Race to Erase MS Aug 20, 2019

On Saturday, August 17, Jordan Bell partnered with Race to Erase MS for the 1st Annual Jordan Bell Celebrity Basketball Game, which took place at Long Beach State University. More
More news