WWF Singapore and Earth Hour Global today announced the director, producers, and cast of the highly anticipated upcoming motion picture The Amazing Spider-Man 2 will be coming to Singapore to celebrate this year’s global flagship event for Earth Hour, the world’s largest environmental grassroots movement, to be held at The Float@Marina Bay on Saturday, March 29 at 8:30PM.
Spider-Man will join the film’s stars Andrew Garfield, Emma Stone, and Jamie Foxx in the event, helping to switch off the lights across Singapore’s signature Marina Bay skyline. The stars will also be throwing their support behind Earth Hour’s newly launched crowdfunding and crowdsourcing platform – Earth Hour Blue, with a message to individuals across the world to become Super Heroes for the planet.
“We’re so excited that our first Super Hero ambassador for Earth Hour will join us for the global celebration of our planet in Singapore. Since moving to Singapore, one of the world’s greatest hub cities, Earth Hour has positioned itself in the region with a rapidly growing digital presence that has helped power our movement. Earth Hour Blue enables an every day digital action that can inspire individuals to do something so powerful from the palm of their hand,” said Andy Ridley, CEO and Co-Founder of Earth Hour.
While Earth Hour has grown from a lights out event to the world’s largest grassroots movement for the environment, the actual dedicated hour remains a key driver of wider engagement to act on environmental priorities across the world.
“The Earth Hour platform is an incredible way to engage businesses, governments and individuals to help protect the planet. In line with the spirit of this global campaign to inspire simple yet long-lasting changes that can positively impact the planet, our hope is that Singapore will be a global leader in inspiring sustainable actions,” says Ms Elaine Tan, CEO of WWF-Singapore.
From its global headquarters in Singapore, Earth Hour has developed and launched Earth Hour Blue, a new crowdsourcing and crowdfunding platform that enables anyone to support environmental projects all over the world. The stars of the highly anticipated movie The Amazing Spider-Man 2 are among the first backers and supporters of Earth Hour Blue.
WWF-Singapore is also joining the Blue revolution through their crowdfunding campaign to expose and end the illegal sale of target wildlife species within Singapore. The organisation is also crowdsourcing pledges from individuals and organisations for local sustainability actions such as raising air conditioner temperatures by one degree Celsius, switching to LED lights and reducing the consumption of plastic bags.
Expanding on many sustainability efforts over the years, The Amazing Spider-Man 2 became the most eco-friendly tentpole production in the history of Columbia Pictures. These environmental efforts, on set and off, were supported at every level – from producers, studio executives, and cast and crew and began as soon as the film went into pre-production.
“I’m very proud of the fact that The Amazing Spider-Man 2 is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together,” says Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment.
Now run globally from Singapore at the heart of Asia, Earth Hour has rapidly grown to involve hundreds of millions of people from all walks of life and global landmarks across 7000 cities and towns and 154 countries and territories.