Visitors to top London nightspot Mahiki were greeted by a unique “sign of the times” during the weekend. That’s because the hugely popular Mayfair club posted a bright neon sign at the door with an unmistakable message: no fur allowed.

The sign, which PETA donated to the club following Mahiki’s announcement that it is going to be permanently fur-free, features the word “FUR” in large letters with a slash through it. Guests were issued “No Fur” badges at the door.

Meg Mathews, Lucy Watson and many others enjoyed the evening all looking fabulously fur-free.

“Mahiki’s all about having a good time, but it recognises that there’s nothing fun about fur”, Mathews says. “All the guests at the party proved that you can have a killer look without having to kill any animals.”

“The hottest trend in fashion is compassion”, says PETA’s Mimi Bekhechi. “So we applaud Mahiki for taking a stand against real fur and hope other clubs follow suit.”

Lucy Watson recently stripped down for PETA’s anti-fur campaign, joining a long list of celebrities – including Penelope Cruz, Pamela Anderson, Eva Mendes and Alexandra Burke – who have bared it all to promote the anti-fur message.

Animals on fur farms are confined to cramped, filthy cages before they are drowned, beaten, strangled, electrocuted and often even skinned alive in order to produce fur coats, collars and cuffs. In China, the world’s largest fur exporter, fur from dogs and cats is often falsely labelled as fur from other animals before it’s exported.

For more information, please visit PETA.org.uk and Mahiki.com.

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