Alzheimer’s Society, working with Public Health England, has launched a major new advertising campaign.
Among the stars who appear in the new video are Chris Martin, Lily Allen, Lesley Manville, Ray Winstone, Jim Sturgess, Simon Pegg, Pixie Lott, Hugh Dennis, Alesha Dixon, Paul O'Grady, Fiona Phillips, Ruth Langsford & Eamonn Holmes, Michael Vaughn, Ruth Jones, Huey Morgan, Tim Wheeler, Leighton Baines, Antonia Thomas, Sir Terry Pratchett, Meera Syal, Angela Rippon, Josette Simon, Levi Roots and Sam Bailey.
The campaign aims to raise awareness and understanding of dementia and encourage individuals and businesses to sign up to Dementia Friends.
Head to dementiafriends.org.uk and you can become a Dementia Friend through an online route or by signing up for a Dementia Friends session in your community. Over 100,000 people have already become Dementia Friends through attending a 40 minute session. Now, with added online routes to becoming a Dementia Friend and this advertising campaign, we’re on course to recruit more than one million Dementia Friends across England by March 2015. This runs alongside our Dementia Friends programmes in Wales and Northern Ireland.
Dementia Friends increases public awareness and understanding and encourages people to take action to support people with dementia and those who look after them. It’s a really important part of our work to help people with dementia live well in their local community.