By Greg Hitchcock on
Rocker Jon Bon Jovi has a tender spot for the homeless and recently showed his true colors through working with homeless charities.
In August, Kenneth Cole New York announced that Kenneth Cole and Jon Bon Jovi have partnered to design a limited-edition outerwear collection that will be made available at Kenneth Cole New York retail stores and Saks Fifth Avenue stores this November.
Proceeds of the exclusive offering will benefit HELP USA, a national not-for-profit organization with a mission to empower the homeless and others in need to become and remain self-reliant. Through the development of quality housing with on-site support services, HELP USA provides resources for its residents to become independent and productive.
Jon Bon Jovi recently wore one of the jackets on the red carpet of this year’s Fashion Rocks event on September 7th.
Also in August, Bon Jovi placed four autographed Philadelphia Soul Jerseys on eBay for auction to raise money for Project HOME in Philadelphia. Three of the jerseys contain celebrity signatures from Johnny Depp, Orlando Bloom, Uma Thurman, Luke Wilson, Rainn Wilson, Scarlett Johansson, Tommy Lee, and “Extra’s” Mark McGrath – all of which were gathered by the nationally syndicated entertainment newsmagazine show “Extra” throughout several days of superstar interviews.
The organization provides a full range of services for chronically homeless people with mental illness and/or substance abuse disorders, including street outreach, safe havens, permanent supportive housing and a range of services to supplement housing.
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