Florida Georgia Line is taking “Dirt” nationwide with the release of their brand new single to country radio and digital retailers.
The music video for the highly anticipated song is debuted across multiple broadcast and online platforms, including CMT, GAC and Vevo last week.
In celebration of the release, the superstar duo officially launched the Dirt Campaign, with the fundraising platform Omaze, to benefit Habitat For Humanity, a global nonprofit which creates affordable housing in partnership with low-income families.
FGL was inspired to create this movement by the emotionally fueled lyrics in “Dirt,” which director Nigel Dick vividly brings to life through tender vignettes in the music video.
“From day one, we knew that we wanted to make this bigger than the music and be able to give back in as many ways as we can,” says FGL’s Brian Kelley.
“We have been beyond blessed these past few years, putting down our own roots in Nashville,” adds FGL’s Tyler Hubbard. “After hearing ‘Dirt’ we knew that we wanted to help build houses with people who would not be able to on their own and we are grateful to join Habitat for Humanity in their efforts.”
Teaming up with Omaze and WarpSpeed, FGL has set out to raise at least $100,000 for this cause through the Dirt Campaign. Fans are asked to donate when they enter for the chance to win a trip for two on FGL’s This Is How We Cruise. The four-day cruise to paradise will set sail from Miami, Florida, on Nov. 8, 2014. The winner will enjoy the signature ship activities, live performances by some of the hottest country artists and a private FGL serenade of “Dirt.” For various donation levels, campaign supporters will receive fun items, including autographed merchandise and much more.
To donate and join the Dirt Campaign, visit www.omaze.com/fgl.