Proceeds from the “Team Rockstar” campaign, which launches today, will sponsor athletes competing in the 2015 Special Olympics World Games in Los Angeles.
The “Team Rockstar” fundraising campaign will begin today and end on Avril’s birthday, September 27, 2014. September 27 is also global Eunice Kennedy Shriver Day, a day where Special Olympics Programs around the world celebrate the founder of Special Olympics and how one person can make a difference. The team raising the most amount of money during the competition will win dinner for them and a friend with Avril Lavigne. The top fundraising teams will have the opportunity to win a range of prizes, including signed Converse shoes worn by Avril, Google hangouts and calls with Avril, exclusive signed items, and other prizes.
“My fans always come out in a BIG way to support my Foundation's annual birthday campaign, and that’s something I’m really proud of," said Lavigne. “This year, to get in the spirit for my new partnership with Special Olympics, I’m excited to challenge my fans to rally, create rockstar fundraising teams and compete to help make a difference. We have some fun surprises planned along the way so I’m looking forward to seeing the results!”
Patrick McClenahan, president and CEO of Special Olympics World Games Los Angeles 2015, commented: “We are thrilled that The Avril Lavigne Foundation has chosen Special Olympics as its charitable partner for Avril’s birthday celebration. It takes $2,500 to fund one athlete’s participation in the 2015 Special Olympics World Games. The fact that she is pledging to activate her deep and loyal fan base to help support 30 athletes from around the globe is a testament to Avril and her foundation’s commitment to helping.”
Fans join by creating a fundraising team. The campaign lets fans compete by recruiting their friends and family to be sponsors by contributing any amount of money, large or small. To learn more, visit Avril’s CrowdRise page at www.CrowdRise.com/avril.