Stand Up To Cancer (SU2C) and Cancer Treatment Centers of America (CTCA) have collaborated on a new print, radio and digital public service campaign featuring actress and cancer survivor Christina Applegate.

The public service announcement (PSA), entitled “When You Don’t Know What to Say, Stand Up,” highlights the ways friends and family can provide support to a loved one diagnosed with cancer.

One in two men and one in three women will be diagnosed with cancer in their lifetimes. When someone you love is confronted with a cancer diagnosis, it can be difficult to know just what to say or how best to help. The PSA encourages friends and family members to visit showthatyoucare.org, a website that offers suggestions and tips to comfort and support newly diagnosed loved ones.

“I know first-hand how important it is to have a strong support system,” said Emmy Award winning actress Applegate. “It was a sense of community that helped me, as well as many others, get through a time that is never easy; and why I am so proud to join Stand Up To Cancer and Cancer Treatment Centers of America on this campaign. Each of us has the power to support and fight.”

“We are so honored to have a survivor as inspiring as Christina participating in this PSA campaign,” said Rusty Robertson, a co-founder of Stand Up To Cancer. “Her personal story is incredibly powerful and a source of hope for those in the same situation. This collaboration with Cancer Treatment Centers of America will be a great resource for anyone that is dealing with the anxiety, distress and grief associated with a cancer diagnosis.”

Dr. Maurie Markman, president of CTCA’s Medicine and Science Unit, said: “Cancer affects not only the person with the disease, but all of those who care about that person, as well. We hope that this PSA provides meaningful guidance to family and friends trying to support a loved one undergoing a diagnosis and treatment.”

The PSA features the message, “When someone you love is diagnosed with cancer, you have the power to help. There are many ways you can stand up and show that you care.”

The collaborative campaign represents the continued dedication to empower cancer patients and their loved ones by both Stand Up To Cancer and Cancer Treatment Centers of America. In March 2012, SU2C and CTCA collaborated on a PSA entitled “QN2A, Better Questions, Better Care,” which focused on the importance of patient empowerment when confronted with a cancer diagnosis.

For more information on the campaign, visit showthatyoucare.org.


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