Sir Richard Branson recently blogged about his fears of the fate of wildlife, and what he believes can be done to save the animals of Earth.

“Animals are dying off in the wild at a pace as great as when the dinosaurs were wiped out – but unlike the dinosaurs, the fate of animals is in our hands,” he wrote on his blog.

“In the short term we must focus on stopping animal poaching; devastatingly, around 33,000 elephants are killed annually, while 95% of the world’s rhinos have been lost in the past 40 years. We should also stop over-harvesting, and expand marine and land preserves – a great example of this is the major development of the Pacific Remote Islands National Marine Monument.

“In the long term we need to reduce our carbon output, and make human consumption more sustainable – it’s estimated that 14.5% of global man-made greenhouse gas emissions come from livestock, this was a major factor in my decision to go beef-free.

“These are just some of the ways we can ensure animals don’t go the way of dinosaurs – total extinction. How we treat our world is a reflection of our humanity, our intelligence, our conscience and ultimately, our very survival. Protecting animal species is one of the most important things any of us can do. "

You can read the full blog here.

Source: virgin.com

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