As nations and individuals around the globe gear up to participate in the world’s largest grassroots environmental movement, WWF's Earth Hour has kickstarted the countdown to the 2015 event with the release of the official campaign video.
Set to the international hit song ‘Pompeii’ by British rock band Bastille, the two-minute video demonstrates how Earth Hour is empowering individuals and organisations around the world to take action on climate change.
Showcasing memorable moments and achievements from past Earth Hour events as well as powerful statements from world leaders and personalities such as UN Secretary-General Ban Ki-moon, US President Barack Obama and actors Emma Thompson, Li Bingbing and Mark Ruffalo on the issue of climate change, the Earth Hour 2015 video aims to inspire people with the message to act and ‘use your power to change climate change’.
“This is the ninth time the Earth Hour movement will roll across the world. Millions of people will come together to use their power to change climate change and we want to work with them to deliver real solutions for a sustainable future for our planet,” said Sudhanshu Sarronwala, Executive Director, Marketing and Communications WWF International.
In the past eight years, Earth Hour has grown from a symbolic lights-off event in Sydney, Australia to the world’s largest open-sourced environmental campaign mobilising hundreds of millions of people in more than 7,000 cities and 162 countries and territories.
“We would like to thank the band Bastille, Universal and EMI Publishing for helping us create an inspiring video that captures the energy and power of the Earth Hour movement to impact climate change,” said Sarronwala.
Earth Hour 2015 will take place on 28th March 2015 between 8:30 and 9:30 P.M. in your local time zone. To know more about the event and activities happening in and around your city and how you can use your power to change climate change, visit www.earthhour.org.