H&M, Hennes & Mauritz AB (H&M) along with Olivia Wilde and Barbara Burchfield of Conscious Commerce, celebrated the launch of the H&M Conscious Exclusive Collection and the opening of the Conscious Pop-Up Store with an intimate dinner last night at Cafe Clover in New York City.

Olivia Wilde, Dakota Fanning, Rosario Dawson and Maggie Gyllenhaal
Olivia Wilde, Dakota Fanning, Rosario Dawson and Maggie Gyllenhaal
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Guests including Catarina Midby (Sustainable Fashion Advisor, H&M), Dakota Fanning, Jason Sudeikis, Maggie Gyllenhaal, Rosario Dawson, Lauren Bush Lauren, Alek Wek, Lily Kwong, Sophie Elgort, Casey Labow, Chelsea Leyland, Stacy London, among others enjoyed a menu of farm-to-table organic food.

Earlier in the day, H&M, Olivia Wilde and Conscious Commerce celebrated the opening of the curated pop-up shop inside the Times Square location in which other sustainable and ethical fashion brands were invited to be a part of the movement towards a better fashion future. Conscious partners include Amour Vert, Apolis, ClimateStore, FEED, FREEDOM OF ANIMALS, The Giving Keys, K/LLER COLLECTION, LSTN, PRESERVE, S’well, SHFT, Studio One Eighty Nine, ZADY. Ambassadors Rosario Dawson and Abrima Erwiah with Studio One Eighty Nine, Lauren Bush Lauren with FEED and Lily Kwong with Amour Vert, were on hand to greet customers.

“Being in the H&M Conscious Exclusive Pop-Up, curated by Conscious Commerce, is an extremely exciting moment because we are launching the H&M Conscious Exclusive collection which is at the forefront of the sustainable movement in fashion,” said Olivia Wilde. “We thought why not pair the Conscious Exclusive Collection with brands that we at Conscious Commerce really love!”

Shoppers lined up to be the first to shop the H&M Conscious Exclusive Collection and were able to donate their clothes to H&M’s garment recycling program to receive a 20% discount and win a chance to meet Olivia Wilde, the face of the campaign.

The Conscious Pop-Up shop is comprised of a raw birch structure with sustainable metal inlays to give the customer a unique shopping experience within the location. The shop opened on Tuesday, April 14th and will be open through Sunday, April 19th, 9AM – 1AM.

The Conscious Exclusive Collection is available exclusively at the Times Square store April 14th and 15th and will launch globally in select stores and on hm.com on April 16th.

Source: PR Newswire

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