Gap, the classic American clothing brand, has revealed a partnership with Ellen DeGeneres' new lifestyle brand, ED.
The ED brand, consisting of women’s apparel, accessories & decorative home, is inspired by the iconic style, values and personality of DeGeneres.
GapKids x ED is an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things. The collection will be available for purchase starting August 17, 2015 through Gap.com, in all GapKids stores in the United States, and select stores in Canada, United Kingdom, China and Japan.
“We know our customers love Ellen as much as we do,” said Jeff Kirwan, Gap Global President. “And we couldn’t be more pleased to be partnering with her on our GapKids x ED collection. We look forward to launching the collection in time for back to school as it enables us to champion girls in a way that continues to be true to our brand’s heritage, which has long stood for supporting youth in a way that unleashes their potential.”
“I am thrilled that my lifestyle brand, ED, is partnering with Gap to encourage young girls to pursue their passion, whether it’s math, science, sports, the arts,” said DeGeneres. “Following my passion allowed me to be exactly who I am today– a talk show host with a vibrant side business as a party mime.”