Grammy Award winning Singer/songwriter Michael Bolton has joined forces with PledgeMusic, the frontrunner in the direct to fan experience, to offer fans up close and personal access like never before.
The platform brings fans into the making of his new album – from choosing the concept and title of the record to influencing what songs Michael records and which guests join him. Fans will have access to many other once in a lifetime experiences and exclusive merchandise – like a visit to the recording studio or a limited edition book of archival photos.
Bolton explains, “You’ve all been asking about it and the time has finally come to announce plans for my brand new studio album. I can’t tell you the name yet because I’m going to ask you to help me decide on what I should record next! Through the PledgeMusic platform, I’m inviting you in on the journey from concept to completion. Hopefully, it will challenge and inspire you as much as it does me, and I can’t wait to see what we create together! This is my way of saying thank you for being so incredibly supportive over the years. Let’s go!!!”
Previously successful PledgeMusic campaigns like that of Lindsey Stirling, whose record Shatter Me, released in partner with PledgeMusic, debuted at #2 on the Billboard Top 200 Album Charts in April of 2014, right behind the soundtrack to Frozen, PledgeMusic sees abundant success for Michael Bolton’s campaign.
Scott Graves, Head of Talent Relations at PledgeMusic commented, "75 million fans can’t be wrong: there just aren’t many artists in the modern era whose careers compare to Michael Bolton’s. And we couldn’t be happier about the chance to assist Michael and his fans with an up-close and personal view of the making of his newest record. This is the start of something great.