Revlon has launched the LOVE IS ON Million Dollar Challenge, the company’s women’s health philanthropic platform.
The Challenge features more than 100 charities – organizations of all sizes dedicated to women’s cancer, heart disease and diabetes – competing to raise funds online. The charity that generates the most contributions will be eligible to receive an additional $1 million donation from Revlon, with the runner-up to receive $250,000. Additionally, a total of $150,000 will be distributed through weekly ‘bonus challenges’ over the course of the six-week competition.
Said Lorenzo Delpani, CEO of Revlon: “Love drives all that we are passionate about, including the urgent need to support women’s health. It’s only by joining together that can we be most effective in tackling the serious health issues facing women today. That is why our Challenge, which inspires everyone to give, is so exciting. For us, it’s about leveraging the power of community – and love – to make the biggest impact possible.”
Longtime Revlon Global Brand Ambassador Halle Berry shared, “I joined Revlon almost 20 years ago and their passion and commitment to bettering women’s lives has never wavered. They have always been, and continue to be, a devoted champion for women’s health.”
The Challenge represents a series of firsts – it is the first time a cosmetic brand is the sole host of a fundraising competition on fundraising platform CrowdRise, and also the biggest challenge award in CrowdRise’s history.
“Philanthropy is the heart and soul of Revlon,” said Ronald O. Perelman, Chairman of Revlon. “This Challenge marks an exciting new model of fundraising for these important organizations, and allows us to have a bigger effect on the leading health issues facing women today.”
Revlon Global Brand Ambassador Olivia Wilde voiced her passionate support for the Challenge with a special call-to-action message that urges people to embrace the spirit of LOVE IS ON by contributing to the competition.
There are several ways individuals can show their support for competing charities in the Revlon LOVE IS ON Million Dollar Challenge:
• By making a direct donation to their charity of choice through the Challenge homepage.
• By creating a personal fundraising page on CrowdRise, linking to their specific charity, and reaching out to their network to raise throughout the Challenge
• By sharing their support on social media and inspiring others to donate to their beloved charity, using the Revlon love sign and #RevlonMillion hashtag
The winner of the Revlon LOVE IS ON Million Dollar Challenge will be announced in November 2015 at an event co-hosted by Revlon’s Global Brand Ambassadors.