Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), and CVS/pharmacy, the retail division of CVS Health (NYSE: CVS) announced today a new print, radio and digital public service announcement (PSA) featuring award-winning actress and SU2C Ambassador Julie Bowen.
The PSA aims to bring awareness to the importance of collaboration in the fight against cancer and to encourage the general public to learn more and get involved. The PSA will begin airing this month.
“Like everyone in America, I have friends and family who have been affected by cancer. I know the importance of having the best team possible, working together – whether it’s people behind the scenes or those who work directly with the patient as they face a cancer diagnosis,” said Stand Up To Cancer ambassador Julie Bowen. “Through this PSA, we hope to help people realize we all have a part in the battle against cancer. I’m proud to be part of this campaign with Stand Up To Cancer and CVS Health, to help illustrate that it takes a team to accelerate research and to improve cancer survival.”
With this PSA, CVS Health reinforces its commitment to helping people on their path to better health through the company’s support of innovative cancer research. CVS Health has committed $10 million to SU2C over three years, supported by an annual in-store campaign. This will be the second year of the in-store fundraising campaign which will be held at CVS/pharmacy locations across the country from November 1 through November 28. Throughout the campaign, customers can make a donation at the register or at www.cvs.com/su2c.
“Cancer has touched nearly all of our lives, and as a pharmacy innovation company, CVS Health is proud to collaborate with Stand Up To Cancer to extend our purpose of helping people on their path to better health,” said Helena Foulkes, President, CVS/pharmacy. “Together with our customers and colleagues, we can help support Stand Up To Cancer’s mission to bring groundbreaking treatments to patients as quickly as possible and have a positive impact on the lives of people living with cancer.”
One in two men and one in three women will be diagnosed with cancer in their lifetimes. While the five-year survival rate for all cancers diagnosed in the United States is up to 68 percent from 49 percent four decades ago, there is still more to be done to develop effective treatments. This PSA, entitled “It’s Impossible To Beat Cancer Alone,” depicts how it takes a team to conquer cancer. From the researchers behind the development of new treatments, to the many people who directly support patients, such as oncologists, nurses, social workers, volunteers, family and friends, it’s a team effort, requiring collaboration, to help cancer patients become long-term cancer survivors. The PSA encourages the public to visit SU2C.org to learn how they can join SU2C and CVS Health in raising funds to support cancer research and get therapies to patients quickly and save lives.
“One of the founding principles of SU2C, is that collaboration is essential, and the progress of our Stand Up To Cancer Dream Teams is a perfect example of how powerful team collaboration is,” said SU2C co-founder Sue Schwartz. “We are so grateful and honored to team up with CVS Health in our shared mission to make good health a priority, and to keep spreading the message that each and every one of us can play a part in stopping cancer from taking so many lives.”