VeganSmart, a dominant force in the vegan lifestyle community for their networking events, partnered with Thrive Magazine and Wanderlust Hollywood to host Thrive Magazine’s Los Angeles launch and Grammy award winner Moby's birthday party in Hollywood last month.

The star studded event, held at the newly opened Wanderlust Hollywood, was the first successful celebrity partnership event presented by VeganSmart. VeganSmart has already proven that the vegan lifestyle could be fun through its brunch event series, but now, VeganSmart is ready for its close up and excited to introduce its product to some of Hollywood’s finest in entertainment.

Over 300 vegans, yogis, health influencers and animal activists attended the Hollywood bash, including some of Hollywood’s elite like Moby, actress Vanessa Williams, actor Joaquin Phoenix, actress Heather Graham and actress Francis Fisher. Passed hors d’oeuvres from vegan caterers and trays of VeganSmart shakes were readily served while the DJ kept the party going with a set list mixed with today’s Top 40 hits as well as some welcomed blasts from the past.

Since the beginning of summer, VeganSmart has been on a whirlwind tour of the United States to introduce its products to the masses through in-store sampling and brunch events. By partnering with Thrive Magazine to host a birthday party for Moby as well as to launch the first issue of Thrive Magazine, VeganSmart is not only attempting to establish itself as the premier choice for vegan protein shakes and vegan recipes, but to also stake its claim as the most entertaining and most innovative brand for vegan outreach.

Whether mixing and mingling with the A-list or at a backyard BBQ with friends, VeganSmart is dedicated to introducing better health and wellness for all and bridging the gap between wanting healthier food alternatives and having access to better food alternatives.

Naturade owner and CMO Kareem Cook’s passion for health and impacting his community is one of the driving forces behind VeganSmart’s outreach and partnerships: “We at Naturade believe that the world is headed in a catastrophically unhealthy direction. We are dedicated to offering healthy alternatives and bringing our products to the communities that need them most. Whether you are vegan or are just trying to eat a more healthy diet, VeganSmart is for you.”

Together, Naturade and VeganSmart are committed to the education and the introduction of healthier lifestyles for the community. For more information about the VeganSmart products, recipes, wellness tips, or upcoming events, visit

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