Singer, songwriter and entertainer Toby Keith is no stranger to supporting charitable causes. As a result, when the opportunity to lend his support to promote Wounded Warrior Project (WWP), Toby was keen to help the not-for-profit organization that honors and empowers Wounded Warriors through two new Public Service Announcements (PSAs) featuring injured veterans who have benefited from the support of WWP.
In addition to the two PSAs, Toby will also lend his support through social media outreach; including custom video content and social posts. Keith has donated his time and made a financial contribution to this worthy cause.
“I’m honored to give back to these brave men and women who risk their lives for our country every day,” said Toby. “Wounded Warrior Project shows their commitment to this nation’s wounded service members with their programs and services that save lives and positively impact this nation’s injured veterans. It’s a privilege to be part of their mission to honor and empower Wounded Warriors.”
“Toby Keith’s passionate support has provided a voice for the needs of this nation’s wounded veterans,” said Steve Nardizzi, chief executive officer for WWP. “His generous spirit and dedication helps Wounded Warrior Project ensure this generation of injured veterans is the most successful and well-adjusted in our nation’s history.”
To date, more than 52,000 service members have been physically wounded in the Iraq and Afghanistan conflicts. It is estimated as many as 400,000 service members live with the invisible wounds of war including combat-related stress, major depression, and post-traumatic stress disorder (PTSD). Another 320,000 are believed to have experienced a traumatic brain injury (TBI) while on deployment.
Since 2003, WWP has grown its lifesaving programs and services to meet the growing needs of the constituency it serves. Currently WWP provides support to more than 80,000 injured service members and over 13,000 caregivers and family support members through 20, free programs and services. These programs and services are uniquely structured to engage warriors, nurture their minds and bodies, and encourage economic empowerment. Through a high-touch and interactive approach, WWP’s vision is to foster the most successful, well-adjusted generation of wounded service members in our nation’s history.
The Believe in Heroes campaign, WWP’s 6th annual national consumer giving campaign, runs each year from September 11 through Veterans Day and encourages Americans to raise funds and awareness in support of our nations wounded servicemen and women. For more information, visit wwbelieve.org.