Bravado Designs, a world leader in intimate apparel for nursing moms, announces the Support Her Dream Campaign – a national commitment and call-to-action to support new mothers in need.
With every purchase of the NEW Bravado Dream Nursing Tank ($55 US and $60 CAD) starting February 1st through April at www.bravadodesigns.com and national and specialty retailers, Bravado will donate a nursing tank to Baby Buggy to help ensure moms in need have a successful start to their breastfeeding journey. The donation goal of 10,000 nursing tanks is valued at nearly half a million dollars and will be distributed to the organizations and communities Baby Buggy serves throughout North America.
This is among the largest one-time donations of nursing intimate apparel that Bravado has made to Baby Buggy, whose partnership has spanned more than five years. Baby Buggy provides critical child gear and other new mother essentials with important family services to break the multi-generational cycle of poverty.
Beverley Mitchell, actress and mother of two, was inspired when she heard about the Support Her Dream campaign.
“There’s nothing more important to me than being a mother to my two children. I’ve been blessed with being able to give them everything they need from the start, but I’m very aware that many mothers don’t have the same circle of support or resources, especially when it comes to their breastfeeding journey,” says Beverley. “I was touched when I heard about the Bravado Designs Support Her Dream campaign because it gives moms the chance to directly help a mom in need. I knew right away I wanted to help raise awareness for the cause.”
Eager to show her support, Beverley was the first mom to participate in the Bravado Support Her Dream campaign by tweeting a photo of her new Bravado Dream Tank to encourage other moms to help Bravado Designs reach its donation goal — “Join @bravadodesigns @loverecycled and help new moms in need. Buy a Tank, Give a Tank. www.bravadodesigns.com #supportherdream.”
“Bravado Designs has always been committed to helping new mothers have a successful breastfeeding journey. The Support Her Dream campaign will give moms a chance to help a mom in need in a very direct and tangible way. We’re honored to be able to partner with Baby Buggy in our mission to help moms across North America and their babies get off to the very best and healthiest start,” said Staci Starr, Senior Marketing and Brand Strategist.
Bravado Designs will roll out the Support Her Dream campaign through April with a range of activities to raise awareness across social media, retail and grassroots channels.
“Bravado has been a long-time partner in our efforts to support low-income new moms and we are thrilled to be working with them again on this important campaign,” said Jessica Seinfeld, Founder and Board President of Baby Buggy. “Together, we are targeting cities with high poverty rates to help struggling moms achieve their breastfeeding and parenting goals. These nursing tanks will be a powerful tool in encouraging and supporting these moms as they strive to become the mothers many of them never had.”
The New Dream Nursing Tank: Comfort Never Looked So Good
Perfect for wearing at home or on-the-go, whether you’re pregnant or nursing the new Dream Nursing Tank is the ultimate ‘nursing bra and tank in one’ providing full-length style and full-time support. It features a double layer, cotton full support built in nursing bra with removable foam inserts for discretion and shape. The straps deliver perfect support while the stretchy bottom bra band provides comfort on the inside. The full drop away bra cups provide maximum skin-to-skin contact that is so important for bonding.
Outfitted with every detail to help moms feel comfortable and stylish, the hip-length tank features flirty ruching detail and under bust seaming for a flattering shape. The soft and cozy material is fitted, but not clingy so it provides a beautiful silhouette for any figure. Available in three must-have colors: platinum, black and white – the tank can be worn alone (thanks to discreet nursing clips) or as a go-to layering piece.
Bravado Dream Nursing Tank is available online starting February 1, 2016 for $55 (US) and $60 (CAD) at www.BravadoDesigns.com and at national and specialty retailers including Diapers.com, Breakout Bras.com, Figure 8 Maternity.com, Bosom Buddies, The Pump Station and in Canada at West Coast Kids and Snuggle Bugz.