Coco Rocha – supermodel, designer and DKMS Ambassador – will participate in the ceremonial lighting of the Empire State Building in red to honor the nonprofit DKMS and its corporate founding sponsor COTY Inc. in celebration of the organization’s 25th anniversary and in honor of World Blood Cancer Day.
Coco Rocha has been an active DKMS Ambassador for over six years helping DKMS raise awareness for the need of more bone marrow donors. Coco always plays a crucial role in the annual DKMS gala which raised over $4.7 million earlier this month. Recently, Rocha also designed and launched a t-shirt campaign where 100% of the proceeds go to DKMS.
WHERE: Empire State Building Lobby
350 Fifth Avenue between 33rd and 34th Streets
WHEN: Thursday, May 26, 2016