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Run DMC co-founder Joseph SimmonsAKA Rev Run – recently hosted a charity event in New York for Soles4Souls.

The 44-year-old younger brother of Hip Hop mogul Russell Simmons has partnered his shoe company, Run Athletics, with the Souls4Souls charity and encouraged guests at the event to donate shoes to send to Darfur. He also used the occasion to launch a new shoe design contest to raise money for the cause.

The winning design in the contest – which can be accessed at www.runathletics.com/soles4souls – will be manufactured and showcased at a special ceremony on December 17. The winners of the competition – and the top shoe donators at Simmons’ events – will receive a pair of limited edition Run Athletics sneakers.

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