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In a fun, but serious, fundraising effort, celebrities, artists, sports teams and businesses are donating brains to The Brain Project in support for Toronto’s Baycrest Health Sciences, a hospital, assisted living and research centre focusing on brain health and age-related diseases.

TV personality Kim Kardashian donated a brain and Canadian singer Michael Buble as well, but not the brains atop their shoulders, naturally. A total of 100 sculptures are popping up in and around Toronto, which have been artistically decorated by various artists and celebrities.

Kardashian painted her brain with her daughter, whose coloured handprints appear on it; Bublé’s piece, as you might expect, is covered with musical notes and lyrics.

Not all the sculptures went up in June, however. Some are mapped out on the brain project website, while others will have to be discovered as they appear throughout the summer, some for prizes. According to the co-chair of The Brain Project, Erica Godfrey, half of the sculptures were sponsored by companies and individuals, while the rest will be sold by auction at the end of the summer. The goal is to raise at least $1.5 million for the facility.

Over 35 million people around the world are living with dementia, according to the WHO, expecting to double in 25 years. “One hundred percent of people are affected by [Alzheimer’s or dementia],” says Godfrey. “That’s what we’re really trying to shine a light on.”

You can follow the latest news on Twitter at #TheBrainProjectTO

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