The National Limousine Association’s Ride Responsibly initiative (www.rideresponsibly.org) and the National Sexual Violence Resource Center (www.nsvrc.org) have joined forces to produce a public service campaign, starring actress and activist Pamela Anderson.

Video: The Driving Game - A Ride Responsibly PSA Starring Pamela Anderson

The PSA educates the industry and public at large about the dangers associated with ride-hailing apps.

The video, titled “The Driving Game!”, is an extension of the Ride Responsibly initiative to improve safety for passengers using ride-hailing apps. In the PSA, Ms. Anderson takes a lighthearted approach at communicating the critically important point that “you can’t always vet the driver you are using, but the service you are using should.”

“With an alarming number of alleged sexual assaults involving ride-hail app drivers, our partnership with the NSVRC is a vital step towards bringing these urgent matters to the forefront of conversation here in the United States,” said Gary Buffo, President of the NLA. “Due to the perilously incomprehensive background checks used by ride-hailing apps, we must establish a new nationwide standard, inclusive of fingerprinting for all ground transportation providers.”

The NSRVC, known for preventing and responding to sexual violence through collaboration, sharing and creating resources and promoting research, advocates for stricter regulations to protect riders.

“Prevention of sexual violence is everyone’s responsibility,” NSVRC CEO Delilah Rumburg said. "Organizations, like the National Limousine Association, have the ability to create and strengthen policies to promote safety and respect for all. We’re proud to partner with the National Limousine Association— as they work to ensure the safety of all those who use hired transportation.

“Every day, millions of Americans use ride-hailing apps that do not always hold their drivers accountable for their behavior behind the wheel, leaving passengers vulnerable,” said Pamela Anderson. “Much more concerning are incidents of sexual assault. It is time we implement some common sense measures, including comprehensive background checks and drug testing, for everyone’s safety.”

The NLA continuously seeks new ways to protect passengers of any ground transportation vehicle, including prearranged services and ride-hailing apps. This new PSA reinforces the message of the NLA’s 2015 Ride Responsibly campaign, encouraging passengers to “Think Before You App!”

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