The collaboration will begin with a youth program called Give it Back, which is a project involving Born Free USA’s Fur for the Animals campaign and the ISF Youth Program. ISF youth volunteers will be collecting fur for Born Free USA’s donation drive: a successful initiative launched in 2014 to collect unwanted fur coats and accessories, which are repurposed and sent to wildlife rehabilitation centers around the country to help comfort orphaned and injured wildlife. Give it Back will take place throughout 2017, with events focused on getting fur back where it belongs—with the animals.
“We are excited to work with Born Free USA on anti-fur trapping campaigns and in engaging youth to take action through their Fur for the Animals project,” said Ian Somerhalder. “What better way to teach youth compassion and responsible actions than by having them encourage people to Give it Back?”
According to Adam M. Roberts, CEO of Born Free USA, “We are tremendously excited to partner with Ian’s well-respected Foundation and grateful to the passionate ISF youth volunteers. It is so important for us to get kids involved in the compassionate anti-fur message and have them do hands-on work to promote the fact that cruelty is not fashion. The success of Fur for the Animals not only shows that the public is increasingly turning away from fur, but it also serves as a powerful reminder that fur comes from the intense suffering and painful deaths of millions of animals. We are looking forward to a strong partnership and thank the Foundation for its important work to save animals.”
Fur for the Animals has received more than 1,700 fur donations since it launched in 2014, worth an estimated $3.5M, from more than 54,000 animals.
“The Born Free USA Fur for the Animals campaign will give young people a hands-on chance to get involved and learn about cruelty-free consumerism, upcycling, wildlife conservation, and sanctuary animals, while looking at an ugly issue of trapping and finding a feel-good way to create action and outreach,” added Kate Harms, ISF Creatures Division Manager.