The Prince's Trust and L’Oréal Paris have announced the launch of their ‘All Worth It’ programme which aims to turn self-doubt into self-worth, as new figures show that one in three young people don’t believe in themselves, rising to 42% of young people who are not in education, employment or training.
The confidence training programme – which will form part of our existing Fairbridge programme addressing issues such as body language, communication, employability and relationships – will run across all 18 centres and will also be available digitally via our new online learning platform, all with the aim of helping over 10,000 young adults.
Fronted by 15 inspirational ambassadors – including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson – each sharing their own very personal stories in a series of films highlighting how they themselves have been affected by self-doubt, the ‘All Worth It’ initiative was officially launched at the Prince’s Trust Kennington Centre.
Dame Helen Mirren said: “Overcoming self-doubt is a journey and I am truly happy to see L’Oréal Paris partnering with The Prince’s Trust to help many young people who don’t believe in themselves. We have a responsibility towards this generation to lead by example in what we say, how we act, and what we do. I wholeheartedly support this initiative.”
Cheryl added: “As a longstanding supporter of The Prince’s Trust and spokesperson for L’Oréal Paris I am so happy to support this partnership. Young people are currently facing more and more problems with self-confidence and we have to address these issues as a real priority. My hope is that this partnership will help young people feel accepted and valued for who they are and make sure that they get the support they need to make the most out of life.”
Young Ambassador Leanne Lashley, who joined the ambassadors at the partnership launch, said: "Growing up I was consumed by self-doubt. I suffered a number of traumas and was severely depressed. I took drugs to fill a void. But with help from The Prince’s Trust and through an incredible support network of friends and family, I was able to build the confidence to face adversity head-on.
“The Prince’s Trust helped me get back on track so now I want to help other people find the self-belief they need to reach their potential, which is why today I’m really proud to be supporting this exciting new partnership with L’Oréal Paris.”
The three-year collaboration will see L’Oréal Paris work with The Prince’s Trust to support over 10,000 young people through its quarterly ‘All Worth It’ confidence course, as part of Fairbridge, and learning materials which will feature on a new online learning platform.
Dame Martina Milburn DCVO CBE, Chief Executive at The Prince’s Trust, said: “We know that a lack of confidence can be a huge barrier for those young people trying to move into work, education or training. These new figures we’re releasing today remind us of how much more work we have to do. We are delighted to be partnering with L’Oréal Paris in such an impactful partnership.”
Adrien Koskas, General Manager, L’Oréal Paris UK and Ireland, said:
“Self-worth has always been a core value for the L’Oréal Paris brand. Whoever you are, wherever you’re from. That’s why we are partnering with The Prince’s Trust to help young people who feel excluded or invisible to transform their self-doubt into self-worth. We’re very proud of the hard-hitting campaign supporting this partnership, embodied by a broad range of inspirational ambassadors that celebrate diversity and self-realisation, because we do believe we are ALL WORTH IT.”