The Director-General of UNESCO, Irina Bokova, designated Princess Dana Firas of Jordan as UNESCO Goodwill Ambassador in a ceremony at the Organization’s Headquarters last week.
The nomination comes in recognition of the Princess’s outstanding commitment to heritage protection and preservation as a pillar of sustainable development, her contribution to responsible tourism and community participation notably through her activities as President of the Petra National Trust and for her dedication to the ideals and aims of UNESCO.
Her Royal Highness Princess Dana Firas of Jordan is the President of the Petra National Trust (PNT), the national nongovernmental organization dedicated to the protection of the heritage of the ancient Nabataean City in Southern Jordan that has been on the World Heritage List since 1985. The Princess also champions education, peace, human rights and sustainable development through activities involving the public and private sectors in Jordan and abroad.
UNESCO Goodwill Ambassadors are an outstanding group of advocates who promote the ideals of the organization. They extend and amplify UNESCO’s work and mission and have generously accepted to use their talent and status to help focus the world’s attention on the work of UNESCO.