TAG Heuer, the avant-garde of Swiss watchmaking, and Cycle for Survival, the movement to beat rare cancers, have announced The TAG Heuer Cycle for Survival Fundraising Challenge.

The unprecedented digital competition includes notable athletes, actors and artists dedicated to fighting back against rare cancer by funding cutting-edge research.

With the help of its ambassadors, TAG Heuer is raising money for Cycle for Survival’s 2018 campaign with a social media kick-off. 100 percent of every dollar raised goes to groundbreaking rare cancer research and clinical trials led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. TAG Heuer is the official Timepiece and Timekeeper of Cycle for Survival.

The following TAG Heuer ambassadors are participating in the fundraising challenge:

Tom Brady, Quarterback, New England Patriots
Patrick Dempsey, American Actor
• Tim Howard, Goalkeeper, U.S. Men’s National Soccer Team
• Alexander Rossi, Professional Racing Driver and 2016 Indianapolis 500 Champion
• Alec Monopoly, American Graffiti Artist

Tim Howard shared, “As a TAG ambassador, I am honored to partner up with Cycle for Survival. Its direct impact to raise funding for the research of rare cancers is critical. We have to continue to fight this battle together, and I hope to make a difference in any way I can. Join the movement and get your sweat on while helping others who really need it.”

Alexander Rossi added, “Cancer has touched us all. It’s hard to know what to say or do anymore – whether it’s offering prayers, giving hugs or donating to charities. But let’s keep doing ALL those things. Cycle for Survival is a wonderful way to raise awareness for rare cancer research, and I’m proud to be an ambassador and a fundraiser.”

Each TAG Heuer ambassador has a personalized fundraising webpage where supporters can make tax-deductible donations to Cycle for Survival. TAG Heuer will match each donation that is made to the ambassador’s pages. Everyone who donates to any ambassador’s page will be eligible to win a TAG Heuer Cycle for Survival Connected Modular 45 watch, generously provided by TAG Heuer. The first Swiss Made luxury smartwatch powered by Intel and Androidwear 2.0 includes technical features such as built-in GPS, interactive apps and is water resistant up to 50 meters.

The ambassador who raises the most money by March 31, 2018, will be declared the winner of the TAG Heuer Cycle for Survival Fundraising Challenge. For links to the ambassadors’ fundraising pages and updates on the challenge, click here.

Cycle for Survival’s signature indoor cycling events will take place in 16 cities across the country in January, February and March. Registration for the 2018 events is open at www.cycleforsurvival.org. More than 34,000 participants and 230,000 donors are expected to support the movement this year.
Cycle for Survival has been named the fastest-growing athletic fundraiser in the United States for the past four consecutive years.

The movement has raised more than $145 million since it was founded in 2007, with $115 million raised in the past four years.
TAG Heuer has a long history of supporting cycling, dating back to 1946 when the brochure of Swiss watchmaker HEUER mentioned utilizing pocket chronometers to time races and trials. Most recently, the brand has partnered with the BMC Racing Team, 10 major races in the UCI international calendar and is also the Official Timekeeper of Giro d’Italia.

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