This partnership brings exclusive content to the Mazu app that is family-friendly, positive and appropriate for kids. Partnering with artists and celebrities like Jessie creates an avenue for responsible sharing and connection with children of all ages.
Jessie Chris, an anti-bullying advocate who has supported the Ad Council’s #BeMore Campaign and Disney’s #ChooseKindness campaign, will share songs, inspirational quotes and vlogs of inspiration through the Mazu app directly with kids and families. Jessie will join the ranks of other inspirational people and groups around the globe who create good known as “Mazu Makers” in the app. Former Harlem Globetrotter Harold “Lefty” Williams will also be a Mazu Maker sharing age-appropriate, core-value based content.
“As parents it is our job to give our children a place to grow, explore and connect the world of social media they’ll be unavoidably thrown into, but we need to do it in a safe and positive way,” said Mazu founder and CEO, Janice Taylor. “Partnering with influencers who share our core values allows us to provide a rich experience for children and families using the Mazu platform. The beauty of it is that the kids will be hearing a message of positivity from someone they already look up to, and our hope is that this message permeates into their lives outside of the Mazu platform as well.”
Content from Jessie Chris like recorded original songs, inspirational videos and content will begin rolling out in the app immediately. Mazu will continue to build a stable of influencers, artists and celebrities who share in their mission to join the Mazu app. The company hopes to onboard more “Mazu Makers” by the end of 2018, helping them reach, inspire and enrich the lives of their youngest fans ethically.
“I’m connected to Mazu based on my own experience with bullying as a child. I’m confident that every child can benefit from being exposed to safe practices with social media from an early age, whether they are the bully or the bullied,” said Jessie Chris. “I am excited about supporting a community that is free from negativity and promotes a safe space for connection and learning. Through sharing my passion for music, I hope to inspire kids and families to go after their dreams as I have in my singing career.”
Mazu is currently being used by over 300,000 individuals who are passionate about building a digital village where children can explore, share and connect safely. The app is available through the Apple and Google Play store.