AutoNation, Inc., America’s largest automotive retailer, today announced the kick-off of its coast to coast Give Love Drive Pink tour. The tour celebrates a new partnership with multi-platinum pop singer, songwriter, and record producer, Andy Grammer, as well as spreads awareness about the company’s commitment to Drive Pink.
Andy Grammer is a known philanthropist and this cause is close to his heart. Early detection and raising awareness became important to the pop artist, after losing his mother Kathy to breast cancer. This partnership includes AutoNation’s sponsorship of The Good Parts Tour Driven by AutoNation in select markets. Five dollars from every ticket sold at an AutoNation sponsored concert will be donated directly to the Breast Cancer Research Foundation. Andy first showed support for AutoNation Drive Pink when he performed at the 2017 AutoNation Cure Bowl Tailgate Party and Concert at Camping World Stadium in Orlando, Florida.
Andy Grammer said, “I am happy to once again join AutoNation and the commitment to Drive Pink. I believe Give Love and Drive Pink are a perfect fit. Both were created to give love, hope, and support.”
A vintage Shasta ‘Airflyte’ will make 10 scheduled tour stops across the country to major events in the communities AutoNation serves. The first stop on the Give Love Drive Pink tour was in Austin, TX, at the 14th Annual Bat Fest.
The converted Shasta, which has been re-imagined into a modern photo booth experience, allows guests the opportunity to take photos and share their personal Drive Pink stories on social media. ‘Give Love Letters’ will be available for guests to fill out. The custom-made postcards will be mailed by AutoNation to local hospitals. Guests will be able to decorate commemorative quilt squares to honor loved ones who have been touched by cancer. The quilt squares will be used to create the Drive Pink Across America Community Quilt which will be unveiled at the 2018 AutoNation Cure Bowl in Orlando, Florida.
“We are excited about our Give Love Drive Pink Tour across America. We hope to engage local communities in our mission and continued commitment to drive out cancer. AutoNation’s Drive Pink initiative has raised more than $14 million dollars for cancer-related charities from coast to coast,” said Marc Cannon, Executive Vice President and Chief Marketing Officer of AutoNation.
Cannon went on to say, “I cannot think of a better way to celebrate our partnership with Andy Grammer than to promote cancer awareness and Andy’s upcoming tour.”
AutoNation’s commitment to community well-being and its fight against cancer has garnered recognition from around the country, including being named one of America’s top 100 Corporate Citizens by Forbes Magazine and Just Capital.