Kids’ imaginations are endless ­­- full of optimism and ideas that can help make the world a better place. Jif knows great things happen when you nourish kids’ potential and fuel their imaginations.

That’s why Jif, in partnership with Boys & Girls Clubs of America and mom and actress Hilary Duff, is excited to announce the return of the ‘Imagine If, With Jif’ contest in 2018. The contest is dedicated to supporting kids’ entrepreneurial and creative ideas by providing grants to families and chapters for the opportunity to spread more love into the world.

“As a soon-to-be mom of two, I know how important it is to nourish and celebrate the potential of children,” said Hilary Duff. “It’s truly amazing what kids’ imaginations can uncover when we give them the confidence and resources they need to pursue their dreams, both big and small. I am so lucky to be a part of this contest because I’m truly amazed by what this program accomplished in its first year, and can’t wait to see the bright ideas from children across the country again this year.”

Starting today through October 1, 2018, families will be able to submit their entrepreneurial ideas to help make the world a better place on The finalist ideas will be selected in October based on creativity, originality, project feasibility, and alignment with the Jif brand’s mission to empower parents and kids to make the world a better place and nourish the potential that lives within us all (see Official Rules for complete details). The public can vote on their favorite ideas from October 16 – 29 before a grand prize winner will be announced in November to receive $15,000 from Jif to help turn their idea into reality.

“Boys & Girls Clubs offer a place for young people to become who they were meant to be, with opportunities and experiences that can shape a lifetime of success,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “The ‘Imagine If, With Jif’ contest aligns perfectly with our mission, by encouraging children to be creative and impactful. We are excited to continue fueling the potential of the next generation by giving them the opportunity to make their dreams reality.”

In its first year, the ‘Imagine If, With Jif’ contest named eight-year-old Charlotte Gould as the grand prize winner. Charlotte’s nonprofit, “Stitches by Charlotte” creates personalized dolls for children undergoing medical procedures, and proves that great things happen when we support kids’ creative ideas. This young entrepreneur continues to pursue her dreams of making the world a better place, as she recently announced a brand-new line of surgery companion dolls.

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