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Pop star Jamelia has recently been making it her business to lend support to charities.

In January she launched a perfume in support of MTV’s Staying Alive Foundation, which aims to raise awareness of AIDS and HIV. Proceeds from each bottle of “Rougeberry” sold will go directly to the Foundation.

Jamelia said: "A lot of people are thinking it’s not really their problem, it’s not going to happen to them.

“I feel that people really need to be more aware of the problem and realise that it can happen if you’re not safe and careful.”

This week she has become the latest celebrity to pose nude for an anti-fur campaign by animal rights PETA timed to coincide with London Fashion Week.

“The reason I decided to bare all for Peta was because I was educated about the inhumane ways animals used for their fur are treated, and I think it’s disgusting,” said Jamelia.

“I think if you have a heart, then you just wouldn’t wear fur.”

The charity’s provocative nude adverts have previously featured Sadie Frost, Pamela Anderson, Kim Basinger and Christy Turlington.

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