By Tim Saunders on
From mid-January to the end of February, ELLE will simultaneously feature (RED) in more than thirty editions around the world, speaking to more than 20 million readers. Each magazine will feature content provided by the celebrities in relation to the charity, including cover photos of Bundchen, a letter from Bono, and info on Johansson’s trip to Rwanda. (PRODUCT)RED consumers have already helped purchase lifesaving antiretroviral treatment for nearly 80,000 people, and the effort continues.
The issue will appear on January 17, 2009 in ELLE France and in the February issues of 30 other international editions that go on sale in mid-January (except for the UK, Japan and Quebec editions which will be dated March 2009 and go on sale at the end of January).
A special video featuring Bundchen’s cover shoot for the magazine can be found here.
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