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Celebrity Peaches Geldof – known for her sense of style and love of labels – has been given a makeover with a difference from a group of elderly women who work in second-hand clothing stores.

With the help of fashion expert Mary Portas – who is making a documentary on second-hand stores for BBC2 – the group of fashion-conscious grannies decked the young socialite (and daughter of Bob Geldof) in a vintage, fifties-style red dress at their stall backstage at London Fashion Week. Portas believes that charity shops will be relied on more during the recession, and she has spent time filming in shops for Save the Children, Barnardo's and many other charities for her new series.

“I brought my style volunteers up to London Fashion Week to give a message to the fashion world that charity shopping is not just great for the environment and for a good cause,” she said. “These are places where you can get unique, fashionable outfits that are on trend and look great.”

The group of charitable pensioners also gave second-hand makeovers to supermodel Erin O'Connor, actress Natalie Press and DJ Jodie Harsh.

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