Grammy-Award winning artist and long-time (PRODUCT)RED supporter John Legend is joining with Gap to create an exclusive (RED)ZONE seating section for his concert at Madison Square Garden in New York City tonight, August 13.
For the last few weeks, every purchase at select Gap stores in the New York tri-state area has included a special access code enabling shoppers to obtain one ticket in the reserved RED section for John Legend’s MSG show. Even better, with each (RED)ZONE ticket purchase, shoppers automatically received a second ticket to the show free of charge. Additionally, a select number of fans seated in the (RED)ZONE section will be randomly selected to go backstage to personally meet Legend after the evening’s performance. Proceeds from the ticket sales in the (RED)ZONE will benefit HIV/AIDS programs in Africa supported by the Global Fund.
“I love working with (PRODUCT)RED because they provide an innovative way for great brands and great artists to come together to powerfully and effectively fight AIDS in Africa,” said Legend. “I’m proud to be partnering with Gap and (RED) on my upcoming Madison Square Garden concert, because I know the money generated will go directly to help get medicine to those who need it.”
Tickets to this exclusive (RED)ZONE area are available by visiting www.johnlegend.com/red and entering the special access code as prompted – tickets are $66.00 each and are subject to limited availability. Fans can log on to www.gap.com/johnlegend to locate participating Gap stores in the New York tri-state area.
Gap is celebrating its collaboration with John Legend and the launch of the new (PRODUCT)RED Artist Edition T-shirts by turning Gap store windows (RED) nationwide from July 29 through August 12. Gap also opened a special pop-up art gallery adjacent to its Fifth Avenue flagship store in New York City on Saturday, July 25th. The shop features Gap (PRODUCT)RED Artist Edition T-Shirts, as well as original works of art from some of these artists. Fifty percent of the profits all Gap (PRODUCT)RED Artist Edition T-Shirts benefit the Global Fund to help eliminate AIDS in Africa.