GUESS and Vanity Fair Magazine unveiled special edition organic men’s T-shirts and women’s tank tops to benefit education and economic rebuilding in the war-ravaged African nation of Uganda last Thursday, October 21.
Held at the GUESS store in Beverly Hills, the event was hosted by Kristen Bell, Rachel Bilson and Peter Wentz and attracted stars such as AnnaLynne McCord, Ben McKenzie, Eliza Dushku, Rick Foxx, Chris Lowell, Shenae Grimes, Stephanie Jacobsen, Jeff Probst and many others.
The shirts are now available for purchase in all U.S. Guess stores and online at Guess.com. 100% of the proceeds from shirt sales will benefit Invisible Children, a non-profit organization dedicated to supporting youth education and economic development in war-torn regions of Central East Africa.
Invisible Children was created by Jason Russell, Laren Poole and Bobby Bailey – who also attended Thursday’s event – after the release of their 2004 film “Invisible Children: Rough Cut,” a revealing documentary about the child soldiers of Northern Uganda. GUESS first partnered with the organization back in October 2006, when the daughters of Maurice Marciano, Olivia, 16 and Caroline, 18, were inspired to become involved in the noteworthy cause after seeing the filmmakers on the Oprah Winfrey Show.