The Up2 You + Me Video was directed by Jesse Selwyn with the song written and performed by Zach Selwyn. The new humorous call to action video captures Parsons at his comedic best playing 30 characters, requiring 30 costume changes, which were all in keeping with the funny song lyrics. People will also be able to see the video on StandUp2Cancer.org.
“In writing the song, we wanted to communicate a serious and important message in a fun and light-hearted way,” said songwriter Zach Selwyn. “It was a thrill to work with Jim who weathered through 30 costume changes in a 12 hour day and never lost his spirit. We hope our fellow gamers will be inspired to join SU2C in the fight against cancer.”
The campaign also encourages users to support SU2C by texting, calling and visiting the organization’s website to donate. In addition, Xbox LIVE members are able to download the SU2C theme and gamer pics to show their support for the cause through the Xbox LIVE community.
The Stand Up To Cancer (SU2C) movement raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C is a program of the Entertainment Industry Foundation (EIF) and was founded by a group of media, entertainment and philanthropic leaders whose lives have been affected by cancer in significant ways.
Founded in May, 2008, Stand Up To Cancer has raised more than $100 million for cancer research.
To watch the video, click here.