Beginning Feb. 8, 2010, Starbucks will serve hot beverages to customers in a limited-time cup – departing from its iconic white design – at participating U.S. stores to celebrate a major milestone through its partnership with Bono's (RED): Starbucks has generated funding for the Global Fund equivalent to more than 14 million days of medicine to help those living with HIV in Africa.
These limited-time cups encourage Starbucks customers to revisit www.StarbucksLoveProject.com, a global site that launched over the holidays bringing people together from around the world for one purpose, love. Now customers can return to the site and create their own Valentine’s Day-inspired LOVE drawing and for every drawing submitted, Starbucks will make a five cent contribution, up to one million submissions, to the Global Fund. The contributions will build on the achievements through Starbucks partnership with (RED) by using the inspiration of love to help make a difference in the world.
By teaming with (RED), Starbucks is working together with customers, reaching out to the communities where its coffee is grown, helping to improve the lives of those living with HIV. Overall, (RED) partners and events have generated $140 million for the Global Fund to HIV/AIDS programs in Africa that have reached more than 5 million people.