By Delinda Lombardo on
Oprah Winfrey has cleaned out her closet and put dozens of her favorite items up for auction to benefit the Oprah Winfrey Leadership Academy for Girls in South Africa.
With the help of O’s creative director, Adam Glassman, Oprah has selected more than 150 items for the auction including the coat she wore to Coppenhagen to lobby for the Olympics to come to Chicago.
The auction on eBay, via Auction Cause, kicks off today, March 1 at 11 a.m. EST.
Auction Cause is the leader in cause marketing campaigns, branding, and fundraising on eBay. They’ve generated more than 1 billion media impressions and counting. By integrating our clients’ campaigns with social media outreach using Twitter, Facebook, blogs, viral videos and more, Auction Cause is able to tap an even wider audience. The results are brand loyalty, nonprofit enthusiasm, and celebrity buzz – all while raising serious money for great causes.
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