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George Clooney has appealed to his Hollywood peers to lend their star power to disaster victims.

The actor was awarded the Bob Hope Humanitarian Award at the 2010 Primetime Emmys today, and used the opportunity to challenge his fellow actors to encourage fans to help.

“It’s important to remember how much good can get done because we live in such strange times where bad behaviors suck up all the attention in the press and the people who really need the spotlight, the Haitians, the Sudanese, the people in the Gulf Coast… Pakistan, they can’t get any [press].”

“The truth is when a disaster happens, everybody wants to help. Everybody in this room wants to help, everybody at home wants to help. The hard part is part is seven months later, five years later, when we’re on to a new story. And honestly, we fail at that most of the time. That’s the fact. I failed at that. So here’s hoping that some very bright person right here in the room or at home watching can help find a way to keep the spotlight burning on these heartbreaking situations that continue to be heartbreaking long after the cameras go away. That would be an impressive accomplishment.”

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