Twilight star Peter Facinelli – who plays vampire Carlisle Cullen in the hit movie series – will take part in a celebrity charity bake-off this month.
The actor will go spatula-to-spatula with Joan Cussack and Glee’s Jayma Mays to sell the most cookies in an effort to raise money for pediatric cancer research.
The Celebrity Cookie Challenge online bake sale is sponsored by The Glad Products Company to support Cookies For Kids’ Cancer, a non-profit organization that raises money for research for new and improved treatments for pediatric cancer through bake sales and online cookie sales. Pediatric cancer is the leading cause of death by disease for children in the United States, yet approximately half of the drugs used to treat children with cancer are at least 20 years old.
The three actors have begun rallying support online by encouraging visits to the Glad to Give Facebook page, where fans can join their teams by “liking” them. Joining a team allows participants to receive updates about celebrity activities surrounding the Celebrity Cookie Challenge and display their team spirit by embedding a celebrity team badge on their personal website or blog.
In addition, each celebrity will host a live stream telethon on the Glad to Give Facebook page, encouraging fans to either buy cookies or donate money online to Cookies For Kids’ Cancer. During each one-hour virtual bake sale, participants can ask the actors questions in real-time, listen to exclusive interviews, watch baking demonstrations of the actors’ favorite cookie recipes and have a chance to win autographed “Team Joan,” “Team Jayma” or “Team Peter” t-shirts. By purchasing cookies virtually from their favorite celebrity, fans can help their team raise the most dough and win the challenge. Check the Glad to Give Facebook page for additional details regarding the live stream bake sales in early November.
“We’re thrilled to be partnering with these great actors. By leveraging the power of Facebook we hope to reach and inspire consumers to help us set a record year of fundraising for Cookies For Kids’ Cancer,” said Bob Hillman, brand manager for Glad®.
“Hosting a bake sale is just one way to help, but please do something,” said Gretchen Witt, founder of Cookies for Kids’ Cancer and mother of 6-year-old Liam who has been battling cancer since he was two. “Let’s show parents what it means to live with hope and give more kids a chance at being kids. A cure for pediatric cancer begins with us.”