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Sir Richard Branson will dress as an air stewardess on an AirAsia flight from Kuala Lumpur to London after losing a bet with Lotus Formula 1 boss Tony Fernandes – and seats on the flight are to be auctioned for charity.

The bet involved whose team would win the 2010 Formula One championship, with Branson’s Virgin Racing coming in below Lotus.

“We have had this great bet running all season and now it’s time for Richard to start preparing himself for some hard work and the likely pain of a pair of high heels,” Fernandes said in a statement. “The date of the flight will be announced very soon and the aim is to raise as much money as we can for a good cause so the discomfort Richard will go through is worth as much as it possibly can be. Money raised will go to a charity of Richard’s choice and give fans of both teams the chance to be on the flight.”

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