Beyoncé is to help First Lady Michelle Obama in her initiative aimed at curbing childhood obesity.
Beyoncé will be the exclusive featured performer for the Let’s Move! Flash Workout, an initiative that will see middle school students across the US participate in a pre-choreographed “Let’s Move!” dance exercise routine at an identical time — Tuesday, May 3, at 1:42 p.m. Eastern Time.
The 16-time Grammy winner has re-written and re-recorded one of her songs and is providing an instruction video demonstrating the dance/exercise routine. The Beyoncé video will then be distributed to participating schools.
“I am excited to be part of this effort that addresses a public health crisis,” said Beyoncé. “First Lady Michelle Obama deserves credit for tackling this issue directly, and I applaud the NAB Education Foundation for trying to make a positive difference in the lives of our schoolchildren.”
Underscoring the broadcast industry’s commitment to helping inform and educate American children and parents on the benefits of healthy eating and living, this nationwide initiative is designed to unite radio and television broadcasters with schools across the country to promote a healthier lifestyle.
Find out more here.
