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Award winning actress and environmentalist Susan Sarandon unveiled the SodaStream “Cage” Environmental Exhibit in Chicago last week to highlight the number of cans and bottles the average American family will use over a five year period.

“I’m here today to shed light on a problem most of us don’t usually think about – the devastating impact of our national bottle habit, especially as it relates to our soda consumption,” said Ms. Sarandon. “The recycling rate in America is less than 25 percent. Troubling news to say the least – particularly considering that this means that 141 billion beverage cans and bottles go to landfill each year.”

The “Cage” environmental exhibit is a 6×6×12 foot cage containing 10,000 bottles and cans. Only 25% of Americans recycle, so most of these bottles and cans will end up in landfills.

SodaStream’s answer to the problem comes via an innovative home carbonation system that offers soda-loving consumers the ability to transform plain water into fresh, fizzy soda in seconds, without the lugging, the storing – and the disposal – of plastic bottles and aluminum cans.

“Everyone talks about the three R’s of conscientious consumption: reduce, reuse and recycle,” noted Daniel Birnbaum, CEO of SodaStream International. “SodaStream is at the pinnacle of this hierarchy, reducing the number of trashed bottles and cans virtually to zero. It’s a complete paradigm shift – a revolution, really – away from the old models of soda consumption. And not only are we reducing the number of containers in the waste stream, we’re also slashing the natural resources used to manufacture and distribute all of those bottles and cans.”

The SodaStream system uses BPA-free high-strength carbonating bottles, which are reusable for up to three years. Sodamix flavors (the company offers over 100 varieties globally) are concentrated so that each pint-sized bottle will make the equivalent of up to 33 cans of soda. The carbonators that power the soda maker are also reusable; when empty, they are returned to SodaStream to be cleaned, inspected, refilled and sent back into the marketplace.

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