By Michaela Carroll on
The proceeds of the auction went to the work of the Prince's Trust, through the Cheryl Cole Foundation – which Geordie Cheryl set up to help raise funds for the charity.
A Philip Lim playsuit and a stunning, beaded Julien MacDonald dress made up some of the twenty pieces auctioned, all of which appeared on hit TV show, The X Factor. The auction, in partnership with online clothes store ASOS, raised £48,000 for charity.
The Cheryl Cole Foundation hopes to enable The Prince’s Trust to give more grants to young, disadvantaged people in the North East.
The auction was made universally accessible by having a unique ‘lowest individual bid wins’ strategy, making sure that everyone could get involved. The first two pieces were launched on ASOS on the 13th of June and after that one piece was released every weekday. Not only did the auction raise such a huge amount, ASOS itself donated an extra £10,000 to the cause.
The auction, and the Cheryl Cole Foundation as a whole, has made giving to charity cool and even fun. Hopefully, by attaching herself to charity, Cheryl has encouraged a huge number of young people to think ‘charity’.
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