Fran Drescher's Cancer Schmancer has announced a partnership with – the newest online shopping site for socially aware and eco-chic fashion, beauty and luxury products created by Paul Mitchell’s founder, John Paul DeJoria – to have a weeklong charity event for Cancer Awareness.

 	 Cancer Schmancer's Fran Drescher models the Nialaya bracelet set to be sold on to raise money for cancer awareness.
Cancer Schmancer's Fran Drescher models the Nialaya bracelet set to be sold on to raise money for cancer awareness.

Cancer Schmancer’s Fran Drescher models the Nialaya bracelet set to be sold on to raise money for cancer awareness.

For one week, beginning on Monday, September 26 through Sunday, October 2, consumers can support cancer awareness fundraising by purchasing sustainably-created fashion, beauty supplies, and luxury products on All profits from sales will benefit this year’s Cancer Schmancer “Trash Cancer” campaign, an educational initiative to help individuals live a less toxic life as smart consumers. Additionally, will be selling a limited edition bracelet from Nialaya, which will be exclusively sold on the entire month of October with all proceeds benefiting the “Trash Cancer” campaign.

This philanthropic event is co-sponsored by eco-chic lifestyle magazine, Coco Eco, and kicks off the partnerships with an exclusive cover photo shoot with Cancer Schmancer’s spokesperson, Fran Drescher. In the September/October issue, Drescher will be featured wearing the limited edition bracelet created by Nialaya, which is handmade in Los Angeles with fair trade materials from around the world.

“Cancer Schmancer was created to provide cancer education and awareness,” says Fran Drescher, founder of Cancer Schmancer. “Our mission is to arm women with powerful information, making them medical consumers as opposed to passive patients. We must be aware of what we are putting in our mouths, on our bodies and in our homes. If you catch it on arrival, 95 percent survival.” is a members-only shopping site that was founded to be the premier marketplace for products made with uncompromising principles. Brands featured on pride themselves on the quality of their products and in giving back—resulting in items that are best for consumers and better for the world.

“At it’s all about creating a better world,” said Paolo Fidanza, CEO of “Partnering with Cancer Schmancer illustrates our promise to give back and creates sustainability awareness. We’re thrilled to support breast cancer awareness month, while also inspiring consumers to give back year round. Our hand selected retailers each have missions and admirable causes they support, so shoppers can feel good every time they make a purchase.”

“Fran and John Paul DeJoria have been friends for years, and when we learned of John Paul’s newest endeavor, we jumped at the opportunity to partner with because of its main mission of making a better world. We are excited for this opportunity and are asking people to shop away for cancer awareness,” says Susan Holland, Vice President of Cancer Schmancer.

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