Actress, dedicated mother and activist Courteney Cox has teamed up with Rue La La to curate an exclusive online shopping experience to benefit the Epidermolysis Bullosa Medical Research Foundation (EBMRF).

Launched November 15, 100% of proceeds from the sale, which features Cox’s favorite items from a range of beloved brands, will be donated to EBMRF; a volunteer, non-profit foundation dedicated to helping medical scientists learn more about EB, its causes, the development of its treatments, and ultimately, its cure.

“My friend, who’s my manager’s sister, has a child who has this rare genetic skin disorder,” says Cox. “Whatever I can do to ever get the word out about this, I like to get involved.”

Cox’s hand-picked collection will be available to shoppers at www.RueLaLa.com/CourteneyCox through Thursday, Nov. 17th at 8pm EST. Her digital store was created to reflect her and her daughter’s personal styles, and includes everything from designer kids clothing, organic cotton bath products from Coyuchi and vintage Chanel handbags and deeply discounted prices.

For more information on Cox’s charity, as well as her personal style, please visit the Q & A here.

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