Football fan Nick Lachey and NFL football legends such as Jim Kelly and Rodney Peete helped Tostitos set a Guinness World Record and kicked off the college bowl game season in New York City on Friday, with Tostitos Fiesta in the Square, a one-of-a-kind football-themed “party with a purpose” to benefit Big Brothers Big Sisters.

Nick Lachey joins Tostitos brand to kick off the college football bowl game season by hosting the Tostitos Fiesta in the Square
Nick Lachey joins Tostitos brand to kick off the college football bowl game season by hosting the Tostitos Fiesta in the Square
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Taking place in the heart of New York City, the celebration converted Times Square’s Military Island into a regulation-size college football endzone where fans helped set a new Guinness World Records record for the most people to kick successful American football field goals in six hours – a whopping 181!

Nick Lachey and NFL Legends at Tostitos Fiesta in the Square
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As part of the event, the Tostitos brand donated $200,000 to Big Brothers Big Sisters. Additional donation opportunities will continue through Tostitos’ Facebook campaign through Jan. 1, 2012; the link can be found here.

Nick has been a “Big Brother” for eight years in Los Angeles and has had the same “little” that entire time, since the boy was seven (now fifteen).

Photos: Diane Bondareff/AP Images for Tostitos via Insider Images

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