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The idea for Hugh Jackman's new charity coffee shop, Laughing Man, was sparked by an African coffee farmer who inspired Jackman to promise to “do his bit”. Two years later, after several random pieces fell into place, Jackman is fulfilling that promise.

Planting coffee trees with a young man named Dukale, whose farm in Ethiopia was so productive he was able to hire on locals to help with the work, Jackman says he began to realize how one person’s labour could transform a community. Then a friend of Jackman’s mentioned he was planning to get back into the coffee business. An entrepreneurial New Yorker and an expert in tea and coffee soon joined the fray, and all the elements of Laughing Man and its ALL BE HAPPY motto came to fruition.

Laughing Man Worldwide sources companies and products that will create jobs and initiatives, and from these joint collaborations Laughing Man gives 100% of the profits to charity to provide education both locally and abroad. They also sell coffee, tea and chocolate, gifts, accessories and ALL BE HAPPY gear from the New York shop and on line.

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