Just days after speaking out against The Price Is Right’s recent promotion of the Calgary Stampede and Rodeo, iconic television host Bob Barker has fired off another letter on PETA's behalf to the event’s main sponsors—including Bell Canada, General Motors of Canada Limited, Anheuser-Busch International, and TransAlta Corporation—to urge them to turn their backs on the notoriously violent and deadly rodeo.

In the letter, Barker points out that horses routinely die in the stampede—one had to be euthanized on the first day of last year’s spectacle, and six horses died in 2010’s event alone. Many more sustain painful injuries.

“The Calgary Stampede has long been synonymous with animal abuse,” writes Barker. “I hope you will agree that no animal deserves to suffer like this in the name of a tradition that should have died out with the covered wagon’s last ride. My friends at PETA and I hope to hear that you will no longer sponsor this event.”

Source: PETA

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