Stand Up To Cancer (SU2C) is proud to collaborate with the upcoming Columbia Pictures film, The Amazing Spider-Man™, for a line of special co-branded t-shirts.
Launched May 18th, and just in time for the movie’s summer debut on July 3rd, these exclusive new designs feature both the iconic The Amazing Spider-Man artwork and hero messaging encouraging everyone to take action against the disease. The co-branded t-shirts also feature Stand Up To Cancer’s signature upward arrows logo with slogans such as, “Be Amazing, Stand Up To Cancer.”
The full line of tees, in youth’s, men’s and women’s sizes, will be available for purchase online at store.standup2cancer.org/shop with proceeds benefiting SU2C.
“One of the great things about Peter Parker is he’s a regular guy from Queens who is transformed into a hero,” said Andrew Garfield, the star of The Amazing Spider-Man. “These shirts underscore the idea that anyone has the power to be a hero. Cancer is one of our greatest villains. I’m proud to join others in standing up to this disease.”
Garfield made a big stir at the 2011 Comic-Con convention when he wore a SU2C T-shirt while addressing a large group of Spider-Man fans. Pictures of Garfield went “viral” and prompted T-shirts sales and high traffic back to the SU2C site.
“We’re grateful to everyone at Columbia and Marvel for enlisting this iconic superhero in the fight against cancer,” said Pam Williams, SU2C co-founder. “Part of the Spider-Man mythology is the idea that ‘with great power comes great responsibility,’ and Sony, Marvel and everyone on the film is holding up that pledge with this campaign. Our beloved co-founder Laura Ziskin, who was key to the success of both the Spider-Man franchise and SU2C, would have absolutely loved these designs and their message of empowerment.”
Laura Ziskin, the legendary film producer who executive produced the 2008 and 2010 Stand Up To Cancer telecasts, also produced three Spider-Man features, the last of which became the highest-grossing film in Sony’s history. At the time of her death in June 2011, she was at work on “The Amazing Spider-Man”. As one of the co-founders of SU2C who had cancer, she helped shape the movement, ensuring that the patient’s perspective was always front and center.