OneRepublic is backing Save the Children and the Ad Council’s new Every Beat Matters campaign for newborn and child survival, launching in mid-September, with the release of the band’s new single today.
People can visit EveryBeatMatters.org to download “Feel Again” and learn more about the campaign. A portion of proceeds from each download will benefit Save the Children.
OneRepublic lead singer Ryan Tedder wrote the song, drawing on recordings of heartbeats of children in remote villages of Malawi and Guatemala for inspiration.
Every Beat Matters aims to make basic lifesaving health care available to children around the world so that millions more survive. Every year, more than 7 million newborns and children die before their 5th birthday — mostly from preventable and treatable causes, such as pneumonia, diarrhea and malaria. Every Beat Matters champions training and supporting frontline health workers as the best investment to sustainably improve children’s health in the world’s poorest and most remote communities.
“OneRepublic has done something very magical and children around the world stand to benefit,” said Save the Children’s President & CEO, Carolyn Miles. “Just as children’s heartbeats inspired ‘Feel Again,’ this powerful song can inspire people to help save children’s lives. They can do that by downloading the song by joining Save the Children’s newborn and child survival campaign at EveryBeatMatters.org.”
People can learn more and get updates as the new campaign rolls out by liking the Every Beat Matters page on Facebook: www.facebook.com/everybeatmatters.